A soft daily practice to receive, reflect, and return to yourself — before the world asks for anything else.
Created for Black women who carry much and deserve to be poured into, too.
Creator & Founder
From the Creator
Hi, I'm Shunverie Rushing, Ph.D. — wife, mother, educator, advocate, coach, and a woman still becoming.
AffirmatShun began in a hospital bed.
At 45, in the middle of a serious health scare, I was still on my phone making sure my son London had what he needed for a high school game. Even then, my first instinct was to care for everyone else.
That moment shook me.
I had spent my life helping others navigate transitions, reach their goals, find encouragement, and believe in what was possible. But somewhere along the way, I became intentional about everything and everyone except me.
I had built a full life — family, degrees, career, service, faith, purpose — but I was still pouring from a place that needed care too.
AffirmatShun was born from that realization.
I created the space I needed: a daily practice for women to pause, breathe, receive, reflect, and return to themselves.
Not another checklist.
Not another thing to perform.
A reminder that your peace, your body, your dreams,
and your becoming matter too.
One affirmation.
One reflection.
One intentional step at a time.
AffirmatShun is my love letter to women who know there is more for them — especially Black women who have spent years showing up for everyone else while still carrying dreams, gifts, goals, and purpose of their own.
Welcome to your becoming.
— Shun
For bookings or speaking engagements →
Creator & Founder
AffirmatShun was created for Black women who are often expected to carry, care, lead, and keep going — even when they need a moment to breathe. This is not self-care as performance. It is a private daily pause, built to pour back into the woman who pours out so much.
You are in the season of closing the gap between where you stand and where your spirit has always been calling you.
A daily pause that honors the weight you carry and the light you are. A moment to come back to center, on purpose, with love.
You are building something meaningful. You deserve encouragement that matches the depth and fire of what you are creating.
A soft daily practice to receive, reflect, and return to yourself — before the world asks for anything else.
Ten minutes to be poured into before you pour out.
Take a breath.
Settle into the moment. You are here. That is enough.
Receive your AffirmatShun.
Personalized to your focus area, tone, and faith language.
Carry a mantra.
A single line to hold when you need to return to yourself.
Name your intention.
One honest reflection. No performance required.
Choose one becoming step.
Small. Intentional. Entirely yours.
Return for Night Exhale.
Close the day with release, gratitude, and rest.
Rest is a birthright — and Black women deserve it fully. Sleep quality and restoration are foundational to sustained brilliance, creativity, and joy. Night Exhale was built to honor rest not as a reward, but as a sacred, non-negotiable daily return.
Informed by: Grandner et al. (2016), Sleep Medicine; CDC National Health Interview Survey
The research-defined 'Superwoman Schema' — the pressure to always appear strong, suppress vulnerability, and prioritize everyone else — is a weight society placed on Black women. Not our nature. Not our flaw. A daily space to exhale and be witnessed is not a luxury. It is what we have always deserved.
Source: Woods-Giscombé (2010), Qualitative Health Research
Self-care is not pampering. It is essential care — a deliberate act of self-preservation. Brief, consistent practice supports emotional wellbeing not as a program or a promise, but as something small enough to keep and meaningful enough to matter.
Research-informed note: Supported by NIH-reviewed mindfulness literature and APA self-care research. AffirmatShun is not therapy or medical care.
AffirmatShun turns ten quiet minutes into a daily practice for the woman you are becoming.
A daily word generated by AI for your exact focus area, tone, and faith preference. Never recycled from a generic pool — always yours.
Free & Thrive
End the day with a sacred pause for release, gratitude, and rest. A practice that helps you lay down what does not need to follow you into tomorrow.
Bedtime + Gratitude Free · Full Night Exhale Thrive
13 weekly themes from Awareness to Celebration, plus a Day 91 Bridge into your next season. Milestone reflections invite you to witness how far you have come.
Thrive
A gentle pause for your nervous system — anytime. Breath, body, grounding, release. Built for the moments between moments.
Free & Thrive8 personalized daily practices aligned to your journey themes. Presence. Body Reset. Nourishment. Self-Care. Each one earnable. Each one yours.
ThriveForty rotating somatic practices — including the 4-3-2-1 grounding technique — to bring you back to your body when the world gets heavy.
Thrive
How you close the day shapes how you open the next. Night Exhale is the evening companion to your daily practice — release, gratitude, and stillness, every night on purpose.
Thrive turns your daily practice into a guided becoming journey — 13 weekly themes from Awareness to Celebration, with daily guidance, gratitude, a Soft Reset, and Live It Offline action each day.
Milestone reflections at Days 7, 14, 30, 45, 60, 75, 90 & 91.
Free gives her a place to begin. Thrive helps her go deeper. Both were created with Black women in mind — begin where you are, return when you are ready.
| Feature | Free | ✦ Thrive |
|---|---|---|
| Daily AffirmatShuns | 1 | 5 |
| Focus areas | 6 | All 29 |
| Encouragement tone | 4 tones | 8 tones |
| Night Exhale | Bedtime + Gratitude | Full 5-part practice |
| Journal | 1 entry/day | Unlimited |
| Mood history | 14 days | 90 days + Insights |
| The Becoming Journey™ | — | ✓ |
✦ Their Words
From the women who believed first — in their own words.
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"It genuinely feels like a spa for the soul in app form. There's something calming and restorative about the experience that makes you want to slow down and breathe. I could absolutely see this growing into something — physical spaces, community spaces, and care that reaches women who need it most."
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"AffirmatShun arrived at just the right time in my season of transition. It doesn't simply encourage positivity — it creates space for honesty. Every interaction leaves me feeling seen, heard, supported, and motivated to continue showing up as the best version of myself."
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"This little app has become my daily vitamin for the soul. It reminds me that I am enough, right here and right now. The affirmations are timely, specific, and hit exactly when I need a mental reset. I view this app as a daily anchor in my life."
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"The deeper pages actually helped me find the root of emotions I've been suppressing. It's a really good everyday reminder to work on your mental health. It helped me understand myself more."
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"I especially like how it sends you a message every morning — a word for the day. Something to look forward to that encourages your day. I love that you can journal in the app too. This app calls me to action — reflect and be intentional."
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"The first thing I like is that I am addressed by name — to me that makes it personal. It not only gives me an AffirmatShun, but it also gives me an opportunity to address how I am feeling. This app calls me to action — reflect and be intentional. An awesome tool for working professionals."
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"This app is like a daily dose of vitamins for your mindset — beautifully designed, crafted for a mental uplift and the perfect way to set the tone for your day or night."
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"An amazing app — a place to grow, a place to learn, time to bloom. Can you feel it?"
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"This app is the gift I didn't know I needed. The journal prompts are introspective and invite me to really see myself. I'm smitten — with me! Look forward to starting and ending my days with myself."
✦
We're saving room
for your story.
No pressure. Just praise for your becoming when you're ready to share what shifted.
Share your reflection
Shared with permission from AffirmatShun™ beta testers. Individual experiences may vary.
AffirmatShun is designed for encouragement, reflection, and personal growth — not a substitute for therapy or medical care.
A daily practice built around you — free to begin, deeper with Thrive.
Free Forever
$0
Always free
Thrive Monthly
$9.99
per month · cancel anytime
Thrive Annual
$79.99
per year · save over 30%
Founding Member · Lifetime
$149.99
one-time · yours forever
All subscriptions are purchased inside the app through Apple In-App Purchase or Google Play Billing.
No purchases are made on this website. Cancel anytime in your device settings.
Soft goods, reflection tools, apparel, gift boxes, and meaningful pieces — created to help you carry the AffirmatShun™ feeling beyond the screen.
Affirmation Card Decks
Guided Journals
Reflection Planners
Restorative Wellness Goods
Apparel & Lifestyle Pieces
Gift Boxes
AffirmatShun includes quick access to crisis support and Black women's wellness resources — because real care can include more than reflection.
Find support resources in the app under Settings → Resources.
AffirmatShun is for reflection, encouragement, and guided growth. It is not a substitute for emergency, medical, mental health, or professional care.
For the women we are.
For the girls who are watching.
For the future we are building.
Our Pledge
AffirmatShun is committed to contributing 10% of quarterly net profits to organizations working toward the healing, wellbeing, and flourishing of Black women and girls. Every quarter, we invest in the communities this app was built to serve.
This is our commitment — not a campaign. You are part of a community that invests in itself.
Ten minutes to be poured into
before you pour out.
Every single day.
Open the app, receive your AffirmatShun, carry a mantra, reflect for a moment, and choose one small practice that honors who you are becoming. Enter your email to be first to know when it is ready.
Free to begin · iOS & Android · Unapologetically for Black women
